I’m personally looking forward to having the chance to shop at a Circuit City again, once the new stores are open! Circuit City was planning on opening up new stores starting in the summer of 2016, but they have since put that on hold.
Who knows what exactly is going on? According to the latest blog post, on Circuit City’s website, they state “Taking Our Time To Get It Right.”
With Radio Shack and other retailers folding the cards, I can’t blame them for taking their time to get it right! After all, they are competing with Amazon.
Hopefully, I get a new Circuit City popping up in the SF Bay Area soon. As I hear more, I’ll update this blog article to include the exact locations, for now, let’s go back in time for a minute.
Remember Electronic Boutique?
Do you remember shopping at Electronic Boutique back in the 1990’s? They provided a boutique style shopping experience for its customers and use to have a store at the Sun Valley Mall in Concord, Ca. I would frequent that store a lot when I was a teenager and into video games. OH… the good old days!
Circuit City wants to create a similar boutique shopping experience using an online and retail store strategy. They will also provide 24/7 customer service via phone and Internet chat.
Will this boutique shopping experience beat the big box store experience, you get at Fry’s Electronics, Best Buy, and Walmart? I hope so!
Circuit City’s future customer base will mostly consist of the current 80 million Millennials, which is expected to grow from a current yearly spending of 600 billion to over 1.4 Trillion annually.
If they keep the promise of a personalized buying boutique experience, they might just cash in on some of that spending. Only time will tell, for now, let’s remember the Circuity from the old days.
I’ve posted a YouTube video below, which shows some old Circuit City Commercials from the early 90’s.
I think I’ll start singing the slogan now, “Welcome to Circuit City, where service is state of the art!”.